Jumia’s Growth Amid Rising Chinese Competition: Africa’s E-Commerce Battle
Jumia, Africa’s homegrown e-commerce giant, is preparing for a major expansion in 2024, despite fierce competition from Chinese retail disruptors like Temu and Shein. The company, which has long been seen as the “Amazon of Africa,” is betting on strategic growth, deeper localization, and improved cost efficiency to maintain its dominance. However, with Chinese platforms bringing their low-cost, high-volume business […]