A landmark partnership has been announced between Afreximbank, the Fund for Export Development in Africa (FEDA), and JVL Media. This collaboration, solidified through a Memorandum of Intent signed by the renowned actress Viola Davis, aims to advance the publishing industry and develop Africa’s film value chain. The initiative, part of the Creative Africa Nexus Programme, seeks to promote Afro-narratives within global cinema and elevate Africa’s creative sector on the international stage.
The partnership underscores a commitment to fostering a vibrant and sustainable creative industry in Africa. By focusing on publishing and film, the initiative aims to provide African stories with the platforms they need to reach global audiences. This collaboration will support African filmmakers, writers, and creatives in producing high-quality content that reflects the diverse cultures and experiences of the continent.
Viola Davis, an advocate for African narratives, highlighted the importance of this partnership in her remarks. “We are taking a significant step forward in bringing African stories to the world,” she said. “This initiative will not only enhance the creative sector in Africa but also ensure that our stories are told with authenticity and pride.”
The Creative Africa Nexus Programme, under which this partnership falls, is designed to bridge the gap between African creatives and global markets. It provides opportunities for networking, investment, and collaboration, helping to build a robust ecosystem for Africa’s creative industries.
Afreximbank and FEDA have been instrumental in supporting various sectors across the continent, and this partnership marks a significant extension of their efforts into the creative economy. The initiative will likely lead to increased investment in African film and publishing, boosting employment and fostering a new generation of storytellers.
